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Showing posts from June, 2019

Shelf Management Interventions

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Shelving Leads Offtake Generation Shelf management or shelving  is the routine practice done and arranged by shopkeepers and their counter sales team. They used to make placement, storage, and replenishment of stocks on the  shelves & racks regularly. Proper shelving creates  c onsumer awareness, enhances stock accessibility to the shoppers/consumers and makes convenient to fulfill and serve their product requirements efficiently. Moreover effective & efficiently handled stock and shelf management leads to retailer's investment optimization through smooth cash flow, relatively more rotations and minimum damages.                                                                                             ...

Trade Relationship Building

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Customer Satisfaction Leads Relationship Building. In the present market scenario, when the competition is on a high scale and new distribution channels/formats have emerged, trade relationship plays a major role in the implementation of sales processes and execution of their objectives. It requires a  lot of effort, techniques and time to build up strong and effective professional relationships with shopkeepers. Customers admire those salespeople who are thoroughly aware & updated on the company's product portfolio: brands/variants/pack sizes, rates, trade schemes, product features /benefits, and competitive advantage, etc. They should also be familiar with related trade policies, terms and conditions to avoid any possible misunderstanding/objections.    Customers appreciate regular contacts and market visits as per schedule. Therefore, the outlets/stores area should be divided into beats, and outlets selection/ segmentation should be done conside...

Basic Sales Skills & Working Habits

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Sales needs leaders, lead yourself before leading o thers. Basic Sales Skills & Working Habits Workshop The program is designed to enhance and improve sales skills & performance of sales officers .  They can review their current working habits and make improvements . Highlights of  Duties & Responsibilities  ·           He is responsible for the overall strategies (business growth, network expansion, categories’ development, etc.) of assigned territory. ·          He has to monitor the daily activities of distributors and their salesmen and follow up on sales progress & other parameters. ·          He should have regular contact with the line manager and provides the status of progress. ·          He should establish & maintain good business relations and contacts with distributors and sh...