Sales Skills & Capabilities

It's very crucial to plan and follow certain strategies to establish & maintain an efficient sales system, effective  implementation of various sales processes, and consistent execution of business objectives. Go to market strategy is all about managing the sales force and the distributors to deliver their unique value propositions ( skills, experience, dedication, passion, service, etc ) to the customers. Go to market sales concept is to drive customer service-oriented approach among  the sales force and necessarily, they should put their best efforts with zeal and heat to serve the shopkeepers for a competitive edge. Ideally, the distributor should have a growth mindset and management capabilities. Apart from having sufficient available funds and infrastructural arrangements, they should be fully involved in business operations. Territory manager has to ensure sufficient warehouse area, proper in house maintenance and other relevant compliance. He has to en...

Customer orientation is one of the key behavioural skills required to execute sales processes and their objectives smoothly. Moreover, customer orientation is crucial for overall competencies development of sales professionals. Especially in the present environment when the competition is extremely high and the market is consumer-driven, it is essential to be customer-oriented. Customer orientation is all about understanding and meeting the customer's wants and demands. Furthermore, salespeople have to be customer-centric, they should understand and identify their expectations. Inevitably, employees have to be self-motivated and loyal to the company to be customer service oriented. Trade relationship and rapport building are the main pillars of customer orientation. Primarily, understanding of customer's profile and attending them accordingly is crucial - Business like customers Well behaved Talk to the point Need to talk normally Tough customers Egoi...